What is Proximity? Proximity is all about the relevant physical data that can be used to help make interactions more meaningful and relevant. So, Proximity Marketing is all about using this data and putting it to use in a way that the shopper of today can receive the
, at the
, at the
and to the
. According to a survey done by
53% of shoppers are willing to share their current location to receive more relevant advertising.
Every shopper does carry at least one mobile phone and is most likely to engage with a relevant message, if, it’s delivered to them at the right time and at the right location. Using Proximity Marketing Devices, a marketer can leverage the technology to customize messages to each individual. By making these messages more personal and context-sensitive, engagement with a customer can add considerable value and increase ROI.