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For a lot of people, Augmented Reality (AR) still sounds like a concept from futuristic Hollywood movies. But in truth, this technology has been around for a while now. In spite of the growing trend of Augmented Reality apps, most people are clueless about superimposition and how AR really works.

If you have recently tried to catch a Pokémon in your living room, you know exactly what Augmented Reality apps do. Although contrary to popular belief AR apps are useful in many more fields than just gaming. Retail and Real estate businesses also have a lot of scope for using AR. An AR app can enhance the experience thereby improving customer engagement.

Whether it is online or offline shopping, an AR app in retail will give you a brand new experience. AR in the walls of a store itself or finding out the offers on a brand by just pointing your app in the direction of the store is what an in-store experience will involve. Whereas, online shopping can be facilitated with virtual trial rooms to help users choose the right size or color of a product. It can make shopping more fun as well as efficient along with reducing any purchase returns.

This may sound surprising but an augmented reality app development can prove very valuable in the manufacturing industry too. Any building processes can be accelerated with an AR app. Another advantage is that project managers can track the progress of workers in real-time through AR markers placed on the equipment. Pointing the app in the direction of the equipment can show a particular piece will fit into the structure.

Though these are only a few examples for industries where AR can be useful, there are many unexplored options in this business. We can foresee a bright future for augmented reality app development. An enhanced user experience, great marketing opportunities, and exciting prospects lie ahead. The increasing use of the internet and mobile devices are the significant driving elements here. This is the best time to get started with AR mobile app development and draw attention to your unique product!